When selling an apartment, owners often use similar listings on property portals as a reference. It makes sense — you need a starting point.
The problem begins when prices start forming roughly like this:
A neighbour lists a similar apartment for €150,000. But my bathroom is better, so mine is worth €155,000.
The next owner sees €155,000 and thinks, “But my kitchen is better,” and lists for €160,000.
This way, asking prices can gradually drift far away from reality, even though no transaction has happened at those prices yet.
If the goal is to sell an apartment quickly, relying only on such listings is especially risky.
A portal price is not yet the market price
On a portal, we see apartments that owners want to sell at the stated price. It does not mean buyers are ready to pay that amount.
A more accurate picture comes from real completed transactions with comparable apartments. The analysis considers the area, building, size, floor, condition, layout and current demand.
At Vendor Kinnisvara, we look at both listings and real transactions to understand the price at which an apartment can actually be sold, not just listed for sale.
Sell the apartment or set a record?
An inflated price can leave an apartment sitting on a portal for months. Then the price is gradually reduced, while buyers begin to wonder: why has no one bought this property yet?
That is why the owner should decide at the very beginning:
whether they want to sell the apartment or compete with neighbours over whose listing stays online longer.
A quick sale does not mean selling cheaply. It is much more important to define the real market value of the apartment from the start and choose the right strategy.
Article author
Guides owners through a quick property sale in Tallinn and Harjumaa: from assessing the situation to preparing documents and completing the deal.
